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Sign Visibility
ABC Signs  /  LEARNING CENTER  /  VISIBILITY
Ensuring that potential customers can view and understand your message is vital to your businesses success. At ABC Signs, we are experts in determining the correct size of your signage for maximum effect.

Below is a chart that advises on the appropriate letter height for readability at certain distances.

Maximum Readable Distance (in Feet) Distance for Best Impacet (in Feet) Letter Height (in Inches)
100' 30' 3"
150' 40' 4"
200' 60' 6"
350' 80' 8"
400' 90' 9"
450' 100' 10"
525' 120' 12"
630' 150' 15"
750' 180' 18"
1000' 240' 24"
1250' 300' 30"
1500' 360' 36"
1750' 420' 42"
2000' 480' 48"
2250' 540' 54"
2500' 600' 60"

Calculations based on externally (or naturally) lit sign with all upper case Helvetica letters utilizing optimal negative space. Factors that may affect required letter size are: color scheme, font selection, traffic and weather conditions, or sign standoff.

This letter visibility chart has been made based upon information provided by Pennsylvania Transportation Institute, Penn State University and the United States Sign Council (USSC). c1998.


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