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Sign Font Selection
ABC Signs  /  LEARNING CENTER  /  FONT SELECTION
Choosing the proper letter style and size is vital to the success of your message.

Limiting your sign to a maximum of 2 styles is important. In almost all cases, more than 2 styles typically does nothing but make it hard to read or makes it look unorganized and fragmented to your viewer. A properly laid out sign also will use only styles that complement one another and do not cause the same type of 'fragmentation' when viewed by your potential customers.

> Logos
Do you have a logo that fits well with your sign copy? Inclusion of graphical elements or a logo should complement the sign message and in most cases not overpower the entire sign. Some logos (Such as McDonald's, Coca-Cola, etc.) are strong enough brands that virtually no text is needed for their sign-however this is not typical for most business owners who need to send some message to their intended audience.

> Neighboring Signs
While your sign should stand on its own; in many cases it is important to examine the signs around you and your type of building or monument to make a determination on the colors, styles or sizes of your sign. Having an exact duplicate of your neighbor's sign may not be appropriate or effective-but a sign that is harshly different may also send the wrong message for your business.

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> Color Selection
> Font Selection
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