|The colors you choose for your signage can
say more than you might think:
Red say's powerful, passion, love, heat & strength. Virgin,
Vodafone and Coca Cola all rely on Red to stand out. It's easy to
remember these companies as soon as you see red.
Yellow is bright & optimistic and can suggest sunshine &
warmth. The golden arches of McDonalds are recognised the world
over as a welcoming place, but be careful, it can also represent
Blue, the color of safety, truth & dignity. Many financial
associations such as Barclays us the positive hues of blue to
communicate a safe and secure place to place your money!
Green is the color growth & nature, and has been used by
environmental agencies & charities alike. Oxfam, BP and Holland
& Barrett all use the positive color in their branding.
Purple conveys wealth, intelligence & sophistication, which
is why Cadbury chose it for it's velvety yummy chocolate! It does
have some spiritual associations too, the Catholic faith relate
it to mourning.
Brown can mean trust, but is also seen as old fashioned and frumpy
in some people's eyes. Fashion & Interior trends have seen
Chocolate Brown becoming increasingly popular. It's especially
used in coffee bars to simulate a relaxed atmosphere.
Orange is warm and autumnal, think pumpkins and walks in the
forest. It's reliable and safe, so it's not surprising that Sainsburys,
EasyJet and of course Orange have all used it to excellent effect.
Black is for strength, but also globally associated with death
and mourning. Organisations can use it to indicate seriousness.
White is traditionally used with other colors such as black.
It can portray purity, cleanliness & lightness, but avoid
it in Japan & China as Eastern cultures believe it conveys
That might all seem a lot to digest but it goes to show color
isn't just about personal preference. Your choices will ultimately
be influenced by your companies' aims, goals & the image you
want to portray.
A few things to remember...
1. Use company colors to tie all your marketing material together.
2. Use color for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colors from
within one color scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using color.
If all your titles in a page are green, then that should be repeated
throughout the whole document. Stick to the exact color chosen
by your designer too. If your logo is blue, find out the CMYK
value and use the same blue all the time.
5. Have fun with color! Take the meanings of color into consideration,
but remember it's good to stand out from the crowd too.